Dual Control Rental
Website
Due to increased customer demand for dual control rental vehicles, I was tasked with designing a product that would improve customer experience and staff processes. With over 80% of traffic coming from mobile devices, the previous enquiry form was not up to standard.
Smaller chunks of information
With a mobile first approach, I broke down the old form into smaller digestible chunks of information and separated them into a one question per page format. If a field wasn’t needed for technical or business reasons then it was removed from the process. To keep the turn around time as short as possible, the required questions were mapped out and iterated on with stakeholders before any designs began.
Creating user flows
Once stakeholders and myself were happy with the required questions, I began to build user flows that would allow me to highlight any potential pain points. This allowed stakeholders and the team to visualise the process and highlight potential issues, as we were working with an older backend system.
Wireframes
Basic wireframes were quickly designed and imported into Invision for prototyping. We were able to confirm assumptions without wasting time and continue to iterate on the new process.
Final designs
A React prototype was built, which allowed us to quickly pull in our design system and make it look like an Arnold Clark product. This meant we were able to get out to rental branches with a mobile device and into the hands of a wider range of customers for feedback.